INNERBOND.IT “, THE FIRST ITALIAN PORTAL
WHERE TO BUY THE BONDS OF THE MOST LOVED RESTAURANTS
The platform allows you to buy now, at a special price, a lunch or dinner of higher value in your favorite places to enjoy them when they reopen at the end of the lockdown
Milan, April 17, 2020 – “What will be the first restaurant you want to go to as soon as the emergency is over?”. It will have happened many times in these days to ask or be asked this question. The creators of Dinnerbond.it know it well, the first Italian portal for the management of “dining bonds”, where you can now buy a lunch or dinner at a special price in your favorite place to enjoy them at the reopening, as soon as the lockdown will be over.
To offer a demonstration of unconditional love today by investing a sum that allows you to secure a higher value lunch or dinner tomorrow in that restaurant where you can’t wait to return. This is the philosophy behind the new platform. A simple but virtuous mechanism that the promoters – Massimo Giannuzzi, Micaela Marcialis, Maurizio Rosazza Prin and Paolo Colapietro – summarized in the claim “Love now, enjoy later”. The same will be declined from time to time by reporting the economic value of the investment and that of the greatest future profit obtained (eg Love 50, enjoy 100 “).
Through the platform, in fact, it will be possible to purchase, at a price set by restaurateurs, alphanumeric vouchers that can also be given away, offering the bearer the opportunity to benefit, upon reopening, from a higher value meal. The voucher will not be tied to the purchase of any specific menu, but can be spent on the card, with the possibility for the customer to add the difference if the amount spent is greater than its value.
“With this initiative – explains Maurizio Rosazza Prin – we do not intend to go to the rescue of anyone, but more concretely we want to give the restaurants we love so much the opportunity to monetize in real time in this moment of crisis, but also to advertise and demonstrate to their customers, both loyal and new ones, who, despite the forced closure imposed by the health emergency, have never stopped, but in fact they are now and there will also be tomorrow. Conversely, cooking enthusiasts will be able to concretely demonstrate their love for their favorite places with an injection of liquidity and confidence that is certainly useful in such a difficult moment. ”
Dinnerbond.it has already registered the membership of countless chefs, including Luigi Taglienti, owner of the starred “Lume” in Milan, and Filippo La Mantia, owner of the homonymous restaurant in Piazza Risorgimento, always in the Lombard capital. They are among the protagonists, as ambassador, of a fun advertising spot that will be broadcast on TV and spread virally through the portal’s social channels. “At a time when it becomes difficult to interpret the future – declares Taglienti – I have decided to join this initiative, which I find intelligent in content and which gives us a little optimism with sympathy”. “I am sure that this initiative – echoes La Mantia – is a good reason for hope. Our restaurants are yours too and together we will have to overcome this moment through everyone’s efforts. ”