Words and Photos by Cesare Zucca 

To my opinion, Abruzzo may be Italy’s best-kept secret, a captivating region where the rugged grandeur of the Apennine Mountains seamlessly gives way to the sun-drenched beaches of the Adriatic coast.

Known as the “Green Region of Europe,” its vast national parks shelter ancient forests, medieval hilltop villages, and a wild, untouched beauty that feels timeless. It is a land shaped by proud pastoral traditions and a deep connection to the soil.

Nothing captures this rich heritage quite like Rustichella d’Abruzzo. More than just a premium pasta, it acts as an authentic culinary ambassador, translating the region’s geography and history into pure flavor. Produced in the heart of the Vestini hills, the brand valorizes local agricultural excellence by choosing high-quality, locally grown durum wheat semolina, mixed exclusively with pure mountain spring water from the Apennines.

Pianella, Abruzzo , Italy
For over a decade, company owners Gianluigi and Maria Stefania Peduzzi have proudly championed this initiative, putting the Abruzzo region squarely on the global culinary map.

An international delegation of importers, chefs, and journalists will immerse themselves in the beauty of Abruzzo, enjoying hands-on workshops and masterclasses dedicated to the craft of premium pasta and olive oil.

The excitement builds on Friday, July 10th. when Guests will witness the live threshing of the wheat before sitting down to a classic trescatura dinner—a rustic celebratory feast starring, of course, Rustichella d’Abruzzo pasta.

Mark your calendars as the PrimoGrano Tour kicks off! This signature event format by Rustichella d’Abruzzo celebrates the year’s very first wheat harvest.