After CAROSELLO…kids go to bed ! That was the slogan that ran in families as a motivation to send kids to bed after the 20 minutes of fun and entertainment that the TV show CAROSELLO punctually aired every night after dinner. I remember, even if I was really young, the black-and-white commercials, everytime different unlike the today s ones that keep repeating same images and slogans.
At the magnificent Villa Fondazione Magnani Rocca in Mamiano di Traversetolo near Parma, the CAROSELLO exhibition tells the story of the iconic transmission born in 1957, when the strictly black and white spots had truly remarkable directors, writers, singers along a bounch of great actors such as the comedians Carlo Campanini,Macario, Gino Bramieri, Raimondo Vianello and his wife Sandra Mondaini and directors of the caliber of Lucio Fulci and the Taviani Brothers.
Lights costumes and sets were carefully curated by the best In the showbiz. The exhibition is really a hoot both for those who remember the show and for the younger ones who have never seen it, and who can thus enjoy the taste and the trends of the 60s and 70s and maybe compare those spots with the more frenetic today tv rythm euroticly assemblyied, super fastly edited. 
In addition to the videos, there is a rich collection of memorabia as objects, dolls, inflatables, plastic objects, postcards of the protagonists of the carousels including Carmencita, Susanna tutta Panna, Mucca Carolina and Calimero.and then again posters are original brackets, even the iconic drink Rabarbaro Zucca that, believe it or not, my great great father invented! 
Some of those aperitifs and digestives are no longer produced… but thanks to the careful research of the exhibit curators , they are back to life , at list on the wall. I was impressed of the great number of original market sketches and rafts used for the realization of cartoons. Let CAROSELLO take you back to the legendary first TV years and enjoy this funny era of great advertisement.
The exhibit will last till Dec 8th 2019
Don’t miss it!
INFO
CAROSELLO. Pubblicità e Televisione 1957-1977
Fondazione Magnani Rocca,
via Fondazione Magnani-Rocca 4,Mamiano di Traversetolo (Parma).
CAROSELLO. Pubblicità e Televisione 1957-1977
Fondazione Magnani Rocca,
via Fondazione Magnani-Rocca 4,Mamiano di Traversetolo (Parma).
nontouristytourist.com 